At Samson Housing Group (SHG), we believe collaboration is at the heart of delivering better homes and stronger communities. We work closely with local authorities, housing associations, and community organisations to deliver homes that respond to local need, particularly in high-demand areas like London and the home counties.​

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Building More, Together
 

Through strategic partnerships, we unlock development opportunities that would be harder to deliver in isolation. Our work spans:

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• Joint Ventures

Sharing risk and reward, we co-develop schemes alongside housing associations and private developers to bring forward high-quality, affordable homes.

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• Land & Package Deals

We offer flexible partnership models, from land-led schemes to full design-and-build delivery, tailored to meet local housing strategies.

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• Estate and Community Regeneration

Working with local stakeholders to enhance existing estates, delivering modern homes alongside investment in the local community.

 

What Are Partnerships?

 

As table shows, there are lots of different factors that a local authority will take into consideration when determining what type of partnership it may want to enter into.

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The SHG Partner Network
 

We are developing a growing alliance of housing associations, support providers, and local authorities across Greater London. The SHG Partner Network is our strategic platform for collaborative delivery—designed to maximise local impact through aligned resources and shared goals.

Our Partnerships:

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• Tailor development to local needs

Including supported housing, community-led design, and employment for local labour.

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• Drive procurement savings

By sharing resources and streamlining procurement processes.

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• Bid strategically for funding

Improving our collective capacity to secure grant funding or public land opportunities.

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• Share knowledge and best practice

Across planning, design, sustainability, and community engagement.

 

Since forming this approach, SHG and our partners have focused on:

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• Delivering quality homes faster.

• Increasing cost efficiency without compromising standards.

• Meeting and exceeding energy efficiency targets.

• Ensuring a balanced tenure mix: from affordable rent and supported housing to shared ownership and market sale.

• Creating safer, attractive places that adapt to changing family needs over time.

 

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Why Partner with Samson Housing Group?

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• Experience & Track Record
  With nearly two decades in planning, development, and residential delivery, we know how to navigate complex sites and build homes that last.

 

• Local Knowledge

​We understand the planning and political landscape in London boroughs such as Islington, Waltham Forest, Newham, and beyond.

 

• Flexible, Creative Approach
  We’re not a one-size-fits-all developer. We co-create bespoke solutions, whether that’s via joint ventures, land promotions, or section 106-led partnerships.

 

• Commitment to Social Value
  Every project we deliver supports training, apprenticeships, and local employment opportunities—ensuring communities benefit beyond bricks and mortar.

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Let’s Work Together

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If you are a housing association, local authority, or support provider looking for a proactive and values-driven partner, we would love to talk.

 

Get in touch at info@samsonhousing.org.uk to explore partnership opportunities.